It Was Fabulous
Copyright 2020 Greenstone Media Consulting, LLC
Today, few remnants of the ABC's brief life
remain. Yet it is obvious that, while in operation,
ABC was a classy affair with a large staff and business being conducted on a grand
scale. Even NBC and CBS couldn’t boast such huge staffs as ABC’s which included a
variety of vocalists, comedians, a string quartet, a dance band, a symphony
orchestra, an opera company and a plethora of announcers and actors.
Homer Pope, who came to the KJR staff in 1928 and remained until 1970, was
interviewed by John Schneider in 1993. According to Pope, KJR/ABC “had a 12-14
piece orchestra — they played a couple of hours a day. We had trios, classical, as
well as pop, and a lot of people, like Vic Meyers. Vic had an orchestra in Seattle
at the Butler Hotel for years, and at the Trianon Ballroom. He traveled around the
northwest, and would go to Spokane and to Portland. Then we had another whole
crew in San Francisco, a concert orchestra. It was on three days a week, Herman
Kenin with his Orchestra, on every night.” Between the Seattle and the San
Francisco personnel, ABC had as many as 300 people on staff.
Other things suggest in small ways the manner in
which ABC was “flying high.” For example, a
surviving script for the situation comedy “The Great
American Appleburys” was bound in handsome,
gold-embossed leatherette folio. Neither NBC nor
CBS seemingly sported such literary finery.
Linden was ahead of his time. Ultimately, there was
indeed a niche for a fourth network established on
somewhat different principles than NBC and CBS
which led to the formation of the Mutual
Broadcasting System (MBS) in 1934.
In Homer Pope's words: “You can’t believe how
fabulous it was.”