The program's first broadcast was on January 29, 1923 at 11 PM. Scheduled once or twice a week, it soon settled into a Friday night offering, almost always at 11 PM generally running until KGW signed off. The program opened with a song, Grand Screetch Berg called the Hoot Owls meeting order "business" proceeded with calling of the roll, old business, news business, membership applications (both from radioland as well as from invited persons who were in-studio seeking to join). The initial programs must have been somewhat improvisational but they soon moved to a format in which the "roost" of Hoot Owls took "flight" visiting various locales. When that convention dried up, the program began using skits and other material -- largely satiric -- written expressly for the program. Dean Collins was one of the early writers.
Stylized as a mythical lodge, the program featured poetry, skits, music and spontaneous tomfoolery.