America's history through the lens of 20th century broadcast media
Copyright 2020 Greenstone Media Consulting, LLC
Radio as a Brand


             
                                
           
         
              

             

              
             

              

               
             

 
Technology seems to have the ability to fire our imagination to the degree that a development can "brand" an age.  Mid-19th century America became the Atomic Age.  Many refer to society at present as living in the Digital Age.

Radio took the nation and the world by storm in the 1920s.  And, since the term "radio" wasn't something that itself could be copyrighted or trademarked, a wide range of companies used the word to signify that their products were modern, contemporary, cutting edge or just plain exciting.

Here are some examples of that 1920s branding.
Food/Food Products
Personal Care Products
Other Products
And, of course, before radio there was wireless