The program’s style evolved over time. Initially, the program was
much more improvisational and advance “scripting” was more along
the lines of a scenario, or outline, rather than the fully-scripted
program structure that eventually developed. By 1926, the program’s
conventions included the premise that the Hoot Owls would take
listeners on a “flight” to differing places to explore or celebrate
special occasions. During this period, the Degree Team members’
regular titles were expanded to include appropriate military or
aviation terms such as Commander or Squadron Leader.
The program’s evolution took a considerable step when Harry S.
Grannatt was invited to join the Degree Team in 1926. Grannatt, an
insurance man who got his start in radio in San Francisco as an
avocation, was an incredibly prolific writer of both words and music
as well as fine performer with a keen wit. Gradually, Grannatt began
providing increasing amounts of fully-scripted material for the
program in addition to performing. By 1929, when Grannatt had
become the program’s principal scriptwriter, the Hoot Owls moved
to a fully-scripted format (although script for individual “bits” were
still contributed by other members of the Degree Team for which
Grannatt simply left “holes” in his full program script).
An important addition was made to the
Degree Team on September 20, 1929 when
Grand Screetch Charles F. Berg’s 29-year
old son, Forrest (pictured left with the
Village Blacksmith, George Smith) was
inducted as Grand Squeak -- to the
accompaniment of the Hoot Owl Band
playing “Sonny Boy.” Following the death
of Berg’s wife, when Forrest was just 18
months old, the boy had been raised by his mother’s family in San
Francisco where he successfully entered the retail clothing business as
a young man. While father and son apparently had only moderate
contact for many years, Forrest was invited to come to Portland in
1922 as the second-in-command of his father’s store. There, he took
over “modernizing” the business and by late in the decade, when his
father’s appearances on the Hoot Owls became somewhat erratic due
to both travel and health issues, Forrest increasingly substituted for
his father as the presiding Hoot Owls officer. By late 1931 and early
1932, Forrest presided over the Hoot Owls as frequently as his
father.
To say the program was spontaneous would be an understatement. In
May 1931, Oregon governor Julius Meier appointed Harry Grannatt and
Ted Baum to the State Fair Committee with the assignment of
assisting in the Fair’s publicity planning. During their May 8 broadcast,
Portland chief of police Jenkins interrupted the Hoot Owls’ live
broadcast to arrest Grannatt and Baum on air “for stealing police
badges in the state capitol”. The pair had apparently purloined them
as a prank, while attending a meeting of the State Fair Committee, in
a pre-arranged stunt to promote the Fair. Dean Collins was
additionally arrested on air “for making a nuisance of himself” when
he interfered with Jenkins' efforts to arrest the other two. Following
the arrests, the remaining cast members were left to finish the
program on their own. The badges “weren’t worth 39 cents”
according to Governor Meier, who nevertheless stated that he
believed the badges were an emblem deserving respect. Meier
appointed a special prosecutor, Multnomah County Judge William A.
Ekwall (himself an occasional performer on programs like the Hoot
Owls) while the arrested trio retained defense counsel. On the
premise that they were arrested in the hearing of thousands of radio
listeners, it was decided that the preliminary hearing should also be
broadcast live during the following week’s Hoot Owls program. In
succeeding weeks, various on-air “trials” carried on the prank
although history doesn’t record the outcome of this good-natured
stunt.
The original Hoot Owl programs were so boisterous that listeners
began to inquire whether any intoxicants were being used to
stimulate the entertainment. Perhaps that had been the case because
Ronald Callvert was then formally given the assignment of assuring
that suitable alcoholic restraint was observed -- which explains the
derivation of his Degree Team title, Grand Skidoo. Actress and
amateur historian Helen Pratt, who served as KGW’s public affairs
director in the 1950s, wrote in an unpublished history of KGW: “The
Hoot Owl hilarity was the natural result of a congenial group of
exceptionally clever and talented men, born entertainers, who loved
to clown, putting on a show for the fun of it and having a wonderful
time. That was the secret of the program’s amazing popularity. It
wasn’t the show itself, good as it was, it was the gusto of the
performers, the exuberant, carefree spontaneity that the audience
loved.” The Hoot Owls were simply unlike anything else on the
radio. According to Platt’s account the program lays claim to being
the first variety show on radio, the first radio variety broadcast from
a script, the first radio quiz show and the first live audience
program broadcast from a remote location.
The Hoot Owls were an immediate sensation. Within hours of their
first broadcast, membership applications poured in by telephone and
wire -- but were all rejected because the Hoot Owls insisted that all
applications be submitted by written letter. Hoot Owl members also
had to be male (there’s more to be said about that later in this
chapter) and had to agree to abide by the Hoot Owls’ simple pledge
to “scatter sunshine, help Brother Hoot Owls in distress” and to
attend the meetings”. Bishop Frederick W. Keater of Tacoma was
inducted “and he had no more brushed the goat hair off the seat of
his trousers and plucked the owl feathers out of his hair when some
of his Tacoma friends were on the long-distance telephone
congratulating him for entering such a lively organization”.
Within two days of the first broadcast “the mail for [the Hoot Owl]
department broke all records”, the Oregonian reported. On the third
program membership applications were announced from King
Tutankhamen (who noted that he enjoyed the program while
excavators were fussing around outside his bedroom) and the entire
Elks Club of Redding, California (who were listening on a Magnavox
amplifier and horn speaker), among others.