America's history through the lens of 20th century broadcast media
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Broadcast History
(Keep Growing Wiser Order of) Hoot Owls
KGW, Portland OR
1923 - 1933

NBC-Red
1928 - 1932 occasional

KAST, Astoria, OR
1930 - 1932

Occasionally carried on
KLX, San Francisco

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The Sunshine Division began as a Christmas distribution of holiday
food baskets and trees. Previously, the Portland police had been
collecting and distributing these items themselves, augmented by
police reserves and a group of volunteer citizens known as the
Portland Vigilance Police. With Christmas 1923 approaching, the
police asked the Hoot owls for help in securing donations and the
program, already operating the charitable Rainbow Division,
established the Sunshine
Division for that purpose.
While initially a Christmas
effort, it later grew to a
year-round enterprise.
Reports of need regularly
came in and were broadcast
on the program throughout
the year and listeners always
responded quickly and
generously. (pictured Hoot
Owls Sunshine Division,
1927)
Once, when the Hoot Owls were seeking fuel for needy families, the
Grand Scream was called to the phone during the broadcast where a
Hoot Owl listener reported: “There will be a flat car loaded with 18
cords of forest wood delivered to you in the Portland freight yard
tomorrow morning for the Hoot Owls, charges prepaid”. An appeal
for a wheel-chair brought eight wheelchairs. The program’s appeals
proved so successful that the Sunshine Division had to use a donated
warehouse to handle the volume of contributed goods.
As the Depression reached its depths, the “Hoot Owl Cannery” was
established for a week when the owner of McMinnville’s Mione
Packing Plant offered to can fruits and vegetables, which had been
donated by farmers in response to Hoot Owl appeals, without
charge. Distant Hoot Owl chapters in other cities set up efforts
similar to those in Portland and, thus, the effect of the Hoot Owls’
charitable enterprise extended broadly outside the “home roost”.
Through the Hoot
Owls’ efforts, the
Sunshine Division
became a permanent
division of the
Portland Police. As
long as they remained
on the air, the
surviving Hoot Owls
periodically rendered
fundraising assistance
to the Sunshine
Division long after the regular Hoot Owls broadcasts had ended,
(pictured, Degree Team with Portland Police, 1927)
The Sunshine Division’s structure, established through the Hoot
Owls’ efforts, endured until 1987 when the City of Portland
withdrew the cash appropriation which had provided some Police
Department staffing. Beginning in 1988, the Sunshine Division agreed
to reimburse the Police Department for the salary expense of the
department’s officer who supervised the division and established
itself as a separate non-profit corporation. Operating in coordination
with the Portland Police Department, as
of this writing the Sunshine Division
(current logo pictured) continues to run
its emergency food relief program nearly
90 years after the Hoot Owls founding
efforts, by soliciting and distributing
donations of cash, food and services
from local businesses and the public.