Copyright 2020
Greenstone Media Consulting, LLC
American Broadcasting Company
Seattle - 1929



ABC's Programming
Stations without network affiliation tended to offer three different types
of programs. Talk programs, including little plays, were reasonably easy
and inexpensive to mount. Phonograph records were an easy source of
music programming but were frowned on. Indeed, federal authority gave
better frequency and power facilities to stations which didn’t play records
so the larger and more important stations broadcast live music from their
studios. An individual station’s programming mix dramatically influenced
the station’s operating expenses due to the payroll costs for musicians and
actors for locally produced programs.
A network affiliation helped in that equation because it both reduced the
number of hours a station had to fill with locally developed programming
as well as allowed for a more efficient “centralizing” of production costs
since one orchestra could be presented over an entire network of stations
(as opposed to the cost of each station locally hiring musicians for those
same broadcast times). A popular alternative for stations was remotely
broadcasting the orchestra at a local hotel which would have already been
scheduled to perform during lunch, dinner and late-night dancing hours.
Linden clearly decided to get into radio in a “big time” way. Under his
ownership ABC assembled large constellations of performers. Pope reports
that Linden went to New York to entice the most talented musicians to
Seattle. Linden also apparently imported some New York writing talent.
But that was just the musical side of the ABC. Linden pioneered
significant exploration of the radio situation comedy. Amos ‘n Andy
(under a different name) had been on the air since 1926 locally in Chicago
and didn’t graduate to the NBC Network until the Fall of 1928. NBC also
had a few scattered “comedy skits” in its schedule. Linden, by contrast,
imported writers and actors to offer regular series such as “The Great
American Appleburys”, the “Chronicles of Katz” and “Harper’s Corner”
and “The Histories of Paul Bunyan”. Generally 30 minutes long, these
programs were on the air from the beginning of January, 1929 until the
network’s final days. Interestingly, all of these scripts were copyrighted
while there does not appear to be any evidence that NBC’s “skits” were.
Taken together, ABC copyrighted nearly 150 of these comedy scripts
during its brief life.
Another ABC dramatic offering slightly pre-dated the network's formation.
Cecil and Sally had started as a local feature on KYA shortly before the
network was established, was quite a hit and graduated to the ABC when
the network launched. A young John Patrick (who went by Johnny at the
time) wrote the 15-minute program and starred as the bashful Cecil.
Helen Troy was Sally. Patrick later went to a successful career as a writer
(his most well-known work was "Tea House of the August Moon").
Given the ABC’s daylong schedule of music and drama, a comparison of
the KJR/KYA program schedules before and after Linden’s acquisition of
control over those stations is striking.
Stations without network
affiliation tended to
offer three different
types of programs. Talk programs, including
little plays, were reasonably easy and
inexpensive to mount. Phonograph records were
an easy source of music programming but were
frowned on. Indeed, federal authority gave
better frequency and power facilities to stations
which didn’t play records so the larger and more
important stations broadcast live music from
their studios. An individual station’s
programming mix dramatically influenced the
station’s operating expenses due to the payroll
costs for musicians and actors for locally
produced programs.
A network affiliation helped in that equation
because it both reduced the number of hours a
station had to fill with locally developed
programming as well as allowed for a more
efficient “centralizing” of production costs since
one orchestra could be presented over an entire
network of stations (as opposed to the cost of
each station locally hiring musicians for those
same broadcast times). A popular alternative for
stations was remotely broadcasting the
orchestra at a local hotel which would have
already been scheduled to perform during lunch,
dinner and late-night dancing hours.
Linden clearly decided to get into radio in a “big
time” way. Under his ownership ABC assembled
large constellations of performers. Pope reports
that Linden went to New York to entice the most
talented musicians to Seattle. Linden also
apparently imported some New York writing
talent.
But that was just the musical side of the ABC.
Linden pioneered significant exploration of the
radio situation comedy. Amos ‘n Andy (under a
different name) had been on the air since 1926
locally in Chicago and didn’t graduate to the NBC
Network until the Fall of 1928. NBC also had a
few scattered “comedy skits” in its schedule.
Linden, by contrast, imported writers and actors
to offer regular series such as “The Great
American Appleburys”, the “Chronicles of Katz”
and “Harper’s Corner” and “The Histories of
Paul Bunyan”. Generally 30 minutes long, these
programs were on the air from the beginning of
January, 1929 until the network’s final days.
Interestingly, all of these scripts were
copyrighted while there does not appear to be
any evidence that NBC’s “skits” were. Taken
together, ABC copyrighted
nearly 150 of these comedy
scripts during its brief life.
Another ABC dramatic
offering slightly pre-dated
the network's formation.
Cecil and Sally had started
as a local feature on KYA
shortly before the network
was established, was quite a
hit and graduated to the
ABC when the network
launched. A young John
Patrick (who went by Johnny at the time) wrote
the 15-minute program and starred as the
bashful Cecil. Helen Troy was Sally. Patrick
later went to a successful career as a writer (his
most well-known work was "Tea House of the
August Moon").
Given the ABC’s daylong schedule of music and
drama, a comparison of the KJR/KYA program
schedules before and after Linden’s acquisition
of control over those stations is striking.