Notwithstanding ABC’s formally carrying Columbia’s programming beginning in January, 1929, All-BC was steaming ahead throughout the year. An April 20, 1929 press announcement carried in "Radio World" reported that “a new chain of broadcasting stations is underway” and that “Allied Broadcasting Companies in the East now represents the nucleus of the chain now known as the American Broadcasting Company on the West Coast”. In that announcement Eric Palmer reported that the new chain would offer new ideas in broadcasting including the intention to originate some programs, “with Western ideas of presentation” from the west on some days and other programs from the east on others.
One can assume that such announcements raised questions in the mind of Bill Paley about his functional “partnership” with Linden. As things further developed, however, Paley’s anxiety must have escalated.
On June 29, Frederick Dahlquist - ABC’s general manager - announced impending changes. These included the planned move of ABC’s executive offices from Seattle/ KJR to San Francisco/KYA as well as the presumably phased move of ABC’s major musical programming originations from Seattle to San Francisco. "Geographically speaking, San Francisco is the real center of all the combined activities conducted over the ABC Chain," said Dahlquist, "and although KJR, our Seattle studio, will retain its present position as the key station for the majority of the programs, we will eventually transfer this important phase of broadcasting to this city."
The shift away from Seattle had never been suggested in any prior public statements about ABC. Indeed, the presence of ABC in Seattle had been heralded by Lindquist and other Seattle interests as a way of putting Seattle ‘on the map'. However, the network’s financial challenges were mounting and Linden and Dahlquist were perhaps persuaded that a more San Francisco-based enterprise would find it easier to secure program sponsors and capital.
Addressing ABC’s national aspirations, Dahlquist went on saying "Both Adolph Linden, president of the company, and I have long considered the possibility of expanding the present system to one that will extend from coast to coast with a daily schedule of sixteen hours continuous broadcasting. This schedule is now being maintained over our present western division. It Is probable that the expansion program will go into effect about October 1. As producing centers we will use San Francisco, Los Angeles, Chicago and New York, and it is more than likely that other cities may be included, but at present these are the four cities selected. This means that controls will be switched as many as a dozen times a day. One minute you will be listening to a program from Los Angeles, the next minute Chicago will be brought in, and so on until the complete circuit has been made. This we believe, Is an Innovation in chain broadcasting and one that it is hoped will meet with the satisfaction of listeners.”
While Dahlquist went on to say that ABC would fulfill its contractual commitments to Columbia for carriage of its programs “as this chain has no outlet west of Omaha,” ABC essentially concurrently announced the sale of stock (further described on the next page) in which its plans for a national network -- not including Columbia -- were made fully apparent. These announcements must have been the final straw for Paley.