Columbia Radio Workshop
In Irving Reis' words from the Workshop's premiere broadcast "the Workshop dedicates itself to the purposes of familiarizing you with the story behind radio, both in broadcasting, as well as in aviation, shipping, communication and pathology, and to experiment in new techniques with a hope of discovering or evolving new and better forms of radio presentation, with especial emphasis on radio drama; to encourage and present the work of new writers and artists who may have fresh and vital ideas to contribute."
It was widely celebrated for its success in achieving those goals.