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The program's real blow didn't hit until September 1932 when Charles F. Berg suffered a fatal heart attach. An iconic civic figure known for his civic involvement and charitable endeavors, municipal and other government buildings flags were ordered to half-staff. The Oregonian euologized him saying: “[a] rare cavalier…far-visioned, competent…boyish of heart, with a mature wisdom and purpose. [H]e believed, as essential to living, that laughter is the tonic of the race….In twenty years there has been little of constructive moment to the city of Portland that did not summon Charlie to an unselfish task…Charlie Berg was one of the few.”
