The Sunshine Division began as a Christmas distribution of holiday
food baskets and trees. Previously, the Portland police had been
collecting and distributing these items themselves, augmented by
police reserves and a group of volunteer citizens known as the
Portland Vigilance Police. With Christmas 1923 approaching, the
police asked the Hoot owls for help in securing donations and the
program, already operating
the charitable Rainbow
Division, established the
Sunshine Division for that
purpose. While initially a
Christmas effort, it later
grew to a year-round
enterprise. Reports of need
regularly came in and were
broadcast on the program
throughout the year and
listeners always responded quickly and generously. (pictured Hoot
Owls Sunshine Division, 1927)
Once, when the Hoot Owls were seeking fuel for needy families, the
Grand Scream was called to the phone during the broadcast where a
Hoot Owl listener reported: “There will be a flat car loaded with 18
cords of forest wood delivered to you in the Portland freight yard
tomorrow morning for the Hoot Owls, charges prepaid”. An appeal
for a wheel-chair brought eight wheelchairs. The program’s appeals
proved so successful that the Sunshine Division had to use a donated
warehouse to handle the volume of contributed goods.
As the Depression reached its depths, the “Hoot Owl Cannery” was
established for a week when the owner of McMinnville’s Mione
Packing Plant offered to can fruits and vegetables, which had been
donated by farmers in
response to Hoot Owl
appeals, without
charge. Distant Hoot
Owl chapters in other
cities set up efforts
similar to those in
Portland and, thus, the
effect of the Hoot
Owls’ charitable
enterprise extended broadly outside the “home roost”.
Through the Hoot Owls’ efforts, the Sunshine Division became a
permanent division of the Portland Police. As long as they remained
on the air, the surviving Hoot Owls periodically rendered fundraising
assistance to the Sunshine Division long after the regular Hoot Owls
broadcasts had ended, (pictured, Degree Team with Portland Police,
1927)
The Sunshine Division’s structure, established
through the Hoot Owls’ efforts, endured
until 1987 when the City of Portland
withdrew the cash appropriation which
had provided some Police Department
staffing. Beginning in 1988, the Sunshine
Division agreed to reimburse the Police
Department for the salary expense of the department’s officer who
supervised the division and established itself as a separate non-profit
corporation. Operating in coordination with the Portland Police
Department, as of this writing the Sunshine Division (current logo
pictured) continues to run its emergency food relief program nearly
90 years after the Hoot Owls founding efforts, by soliciting and
distributing donations of cash, food and services from local
businesses and the public.